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Strategic Management: A Pc-Based Approach/Book and Disk
Strategic Management A PcBased Approach/Book and Disk Author:Patrick B. McNamee Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning... more » models. The book includes a free disk.« less