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Strategic Management of Technological Innovation
Strategic Management of Technological Innovation
Author: Melissa Schilling
Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to ...  more »
ISBN-13: 9780071259422
ISBN-10: 0071259422
Publication Date: 1/1/2007
Pages: 312
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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