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Strategic Market Relationships: From Strategy to Implementation
Strategic Market Relationships From Strategy to Implementation
Author: Bill Donaldson, Tom O'Toole
Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensivel...  more »
ISBN-13: 9780470028803
ISBN-10: 0470028807
Publication Date: 6/11/2007
Pages: 288
Edition: 2
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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