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Strategic Marketing. David W. Cravens, Nigel F. Piercy
Strategic Marketing David W Cravens Nigel F Piercy
Author: David W. Cravens
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved...  more »
ISBN-13: 9780078028908
ISBN-10: 0078028906
Publication Date: 3/1/2012
Pages: 672
Edition: 10th Revised edition
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Publisher: McGraw-Hill Higher Education
Book Type: Hardcover
Members Wishing: 0
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