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Strategic marketing (The Irwin series in marketing)
Strategic marketing - The Irwin series in marketing
Author: David W Cravens
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspectiv...  more »
ISBN-13: 9780256026450
ISBN-10: 0256026459
Pages: 456
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Publisher: R.D. Irwin
Book Type: Unknown Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
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