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Strategic Marketing and the Future of Consumer Behaviour: Introducing the Virtual Guardian Angel
Strategic Marketing and the Future of Consumer Behaviour Introducing the Virtual Guardian Angel
Author: Theo B. C. Poiesz, W. Fred Van Raaij
The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded with products, services, channels and information, but fail to grasp the differential value of the commercial of...  more »
ISBN-13: 9781843767725
ISBN-10: 1843767724
Publication Date: 3/30/2008
Pages: 228
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Publisher: Edward Elgar Publishing
Book Type: Hardcover
Members Wishing: 0
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