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Strategic Marketing Management 1996-97 (CIM Student Workbook: Diploma)
Strategic Marketing Management 199697 - CIM Student Workbook: Diploma
Author: Paul Fifield, Colin Gilligan
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.
ISBN-13: 9780750629140
ISBN-10: 0750629142
Publication Date: 8/22/1996
Pages: 316
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Publisher: Butterworth-Heinemann Ltd
Book Type: Paperback
Members Wishing: 0
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