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Strategic Marketing Management, Analysis and Decision, 97/98 (CIM Workbook)
Strategic Marketing Management Analysis and Decision 97/98 - CIM Workbook
Author: Fifield, Paul Fifield
The Diploma Case Study is commonly acknowledged to be the most difficult of the CIM exams. Presenting useful hints and tips, this book is designed to help the reader pass first time and contains exmination questions, reports, model answers and the five most recent case study papers.
ISBN-13: 9780750635738
ISBN-10: 0750635738
Pages: 224
Edition: 4
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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