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Strategic Marketing Management for the Pacific Region
Strategic Marketing Management for the Pacific Region
Author: David W. Cravens, Bill Merrilees, Rhett H. Walker
"Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many un...  more »
ISBN-13: 9780074705889
ISBN-10: 0074705881
Publication Date: 12/1/1999
Pages: 480
Edition: Australian ed
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Publisher: McGraw Hill Higher Education
Book Type: Hardcover
Members Wishing: 0
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