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Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)
Strategic Marketing Management Tutor Resource Pack - CIM Student Texts: Diploma
Author: R.M.S. Wilson, Colin Gilligan, Matthew Housden
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms.
ISBN-13: 9780750622806
ISBN-10: 0750622806
Publication Date: 10/12/1994
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Publisher: Butterworth-Heinemann Ltd
Book Type: Paperback
Members Wishing: 0
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