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Strategic Marketing Management
Strategic Marketing Management
Author: Richard M.S. Wilson, Colin Gilligan, Tony Hines
Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing ...  more »
ISBN-13: 9781138775206
ISBN-10: 1138775207
Publication Date: 4/10/2017
Pages: 600
Edition: 4
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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