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Strategic Marketing for Non-Profit Organizations (7th Edition)
Strategic Marketing for NonProfit Organizations - 7th Edition Author:Alan R Andreasen, Philip Kotler Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. — Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. — ... more »> For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.« less