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Strategic Marketing: Planning and Control (Marketing Series (London, England). Student.)
Strategic Marketing Planning and Control Student - Marketing Series London, England
Author: Graeme Drummond, John Ensor, Ruth Ashford
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. — The text provides a synthesis of key strategic marketing concepts in a concise and...  more »
ISBN-13: 9780750652360
ISBN-10: 0750652365
Publication Date: 7/2/2001
Pages: 304
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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