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Strategic Marketing Planning
Strategic Marketing Planning
Author: Colin Gilligan, Richard M.S. Wilson, Tony Hines
Strategic Marketing Planning is an evolution from Wilson and Gilligan?s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are we now? And where do we want to be? — This third ...  more »
ISBN-13: 9781138775220
ISBN-10: 1138775223
Publication Date: 3/16/2017
Pages: 576
Edition: 3
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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