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Search - Strategic Marketing Problems: Cases and Comments, 10th Edition

Strategic Marketing Problems: Cases and Comments, 10th Edition
Strategic Marketing Problems Cases and Comments 10th Edition
Author: Roger Kerin, Robert Peterson
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature con...  more »
ISBN-13: 9780131421844
ISBN-10: 0131421840
Publication Date: 7/22/2003
Pages: 704
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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