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Strategic Marketing Problems: Cases and Comments
Strategic Marketing Problems Cases and Comments
Author: Robert A. Peterson, Roger A. Kerin
Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case st...  more »
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ISBN-13: 9780205121298
ISBN-10: 0205121292
Pages: 750
Edition: 5th
Rating:
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Publisher: Allyn & Bacon
Book Type: Hardcover
Other Versions: Paperback
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