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Strategic Marketing Problems
Strategic Marketing Problems
Author: Roger A. Kerin
Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case st...  more »
ISBN-13: 9780130558596
ISBN-10: 0130558591
Edition: 9
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
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