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Strategic marketing problems: Cases and comments
Strategic marketing problems Cases and comments
Author: Roger A Kerin
Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case st...  more »
ISBN-13: 9780205059805
ISBN-10: 0205059805
Pages: 427
Rating:
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4 stars, based on 1 rating
Publisher: Allyn and Bacon
Book Type: Unknown Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
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