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Strategic Marketing Problems
Strategic Marketing Problems
Author:
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature con... more »
Author:
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature con... more »
ISBN-13: 9780136328605
ISBN-10: 0136328601
Publication Date: 8/4/1997
Pages: 723
Rating: ?
ISBN-10: 0136328601
Publication Date: 8/4/1997
Pages: 723
Rating: ?
0 stars, based on 0 rating
Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
