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Strategic Marketing, Third Edition: Planning and Control
Strategic Marketing Third Edition Planning and Control
Author: Graeme Drummond, John Ensor, Ruth Ashford
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressu...  more »
ISBN-13: 9780750682718
ISBN-10: 075068271X
Publication Date: 1/4/2008
Pages: 352
Edition: 3
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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