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Strategic Marketing
Strategic Marketing
Author:
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspectiv... more »
Author:
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspectiv... more »
ISBN-13: 9780071263351
ISBN-10: 0071263357
Publication Date: 4/1/2008
Pages: 752
Edition: 9th
Rating: ?
ISBN-10: 0071263357
Publication Date: 4/1/2008
Pages: 752
Edition: 9th
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> Marketing & Sales >> Marketing
- Business & Money >> Marketing & Sales >> Sales & Selling
