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Strategic Planning for the Small Business: Situations, Weapons, Objectives, and Tactics
Strategic Planning for the Small Business Situations Weapons Objectives and Tactics Author:Craig S. Rice EVERYTHING STARTS WITH A GOOD BUSINESS PLAN. — Your business plan has at least two key purposes: to help you manage limited resources in order to maximize income, and to help you obtain capital financing. — Some plan books emphasize the financial function exclusively, perhaps because getting the money is one of the major challenges faced by a busi... more »ness. But in placing such emphasis on the "show-and-tell" aspect of the plan, many business writers leave the implication that getting money is the first and most important step. This is unusually not true.
Managers who first generate an excellent plan for use as a management took have a far easier time getting financing. Good, workable plans lead to good financing; going after financing without a tested and comprehensive plan can lead to disaster.
Remember, money people don't judge you on your baby blue eyes or your enthusiasm: they want to know about the safety of their investment, how much money they can make by working with you, and what the chances of success are. They play the odds and favor those with a comprehensive, real-world plan. You can ply the odds (and win financing and long-term profits) by reading Strategic Planning for the Small Business.« less