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Strategic Sport Marketing (Sport Management)
Strategic Sport Marketing - Sport Management
Author: David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are...  more »
ISBN-13: 9781741756265
ISBN-10: 174175626X
Publication Date: 1/1/2009
Pages: 384
Edition: Third edition
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Publisher: Allen & Unwin Academic
Book Type: Paperback
Members Wishing: 0
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