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Strategic Sport Marketing
Strategic Sport Marketing
Author:
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are... more »
Author:
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are... more »
ISBN-13: 9781864484618
ISBN-10: 1864484616
Pages: 336
Rating: ?
ISBN-10: 1864484616
Pages: 336
Rating: ?
0 stars, based on 0 rating
