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Strategic Sport Marketing
Strategic Sport Marketing
Author: David Shilbury, Shayne Quick, Hans Westerbeek
This book offers a comprehensive overview of the key elements involved in the marketing of sport. It is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport, with traditional marketing theory, it presents a strategic sport marketing model that recog...  more »
ISBN-13: 9781865089188
ISBN-10: 1865089184
Publication Date: 4/1/2004
Pages: 352
Edition: 2nd
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Publisher: Allen & Unwin Academic
Book Type: Paperback
Members Wishing: 0
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