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Student CD-ROM to accompany Marketing
Student CDROM to accompany Marketing
Author: Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius
This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and...  more »
ISBN-13: 9780072828887
ISBN-10: 0072828889
Publication Date: 5/26/2005
Edition: 8
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Publisher: McGraw-Hill/Irwin
Book Type: CD-ROM
Members Wishing: 0
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