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Study Guide to Accompany Contemporary Marketing 11th edition
Study Guide to Accompany Contemporary Marketing 11th edition
Author: Louis E. Boone, David L. Kurtz
Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text: — A Chapter Overview that briefly discusses the chapter objectives — A complete Chapter Outline — A Self Quiz; and — A set of Critical Thinking Questions — Each chapter ends with a Surfing the Net section in which students are provid...  more »
ISBN-13: 9780324189414
ISBN-10: 0324189419
Publication Date: 4/11/2003
Pages: 448
Edition: 11
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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