Successful Cold Call Selling Author:Lee Boyan A 6 volume audio cassette program based on the popular book Successful Cold Call Selling, published by Amacom, the book publishing division of the American Management Association. Making unsolicited calls to strangers is a frightening thought to many; few do it well. This program will help you to quickly gain confidence and skills when approach... more »ing new prospects either by phone or in person.« less