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Successful Fine Art Marketing
Successful Fine Art Marketing
Author: Marcia Layton
This manual is a guide for both artists and gallery personnel. Artists and dealers often fall into the trap of believing that all that is required to sell fine art is the mounting of an exhibition. But the "field of dreams theory", "Exhibit it and it will sell." doesn't work! Many artists and dealers have not been taught how to focus their energ...  more »
ISBN-13: 9780913069394
ISBN-10: 0913069396
Publication Date: 9/1993
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Publisher: Career Press
Book Type: Paperback
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