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Successful Product Innovation: A Collection of Our Best
Successful Product Innovation A Collection of Our Best
Author: Robert G. Cooper, Scott J Edgett
How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond?: Product Innovation Strategy, Portfolio Management, Culture and th...  more »
ISBN-13: 9781439249185
ISBN-10: 1439249180
Publication Date: 9/3/2009
Pages: 426
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Publisher: BookSurge Publishing
Book Type: Paperback
Members Wishing: 0
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