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The Super Bowl of Advertising
The Super Bowl of Advertising
Author: Bernice Kanner
The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful commercials across multiple industries. In this book you will find: Case studies from dozens of advertisers over the years ROI analysis of Super Bowl advertising effectiveness Historical perspective of the evolution of succ...  more »
ISBN-13: 9781563180491
ISBN-10: 1563180499
Publication Date: 1/12/2007
Pages: 124
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Publisher: Association of National Advertisers
Book Type: Paperback
Members Wishing: 0
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