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Surviving Transformation: Lessons from GM's Surprising Turnaround
Surviving Transformation Lessons from GM's Surprising Turnaround
Author: Vincent P. Barabba
Surviving Transformation describes how General Motors reversed its dangerous decline and positioned itself for success in the 21st Century. The story tells how in the early 1990's GM's leaders made a series of operating and strategic decisions that brought the company back from the brink of bankruptcy and developed a portfolio of products and se...  more »
ISBN-13: 9780195171419
ISBN-10: 0195171411
Publication Date: 7/29/2004
Pages: 256
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Publisher: Oxford University Press
Book Type: Hardcover
Members Wishing: 0
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