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Search - Sway: The Irresistible Pull of Irrational Behavior

Sway The Irresistible Pull of Irrational Behavior
Author: Ori Brafman, Rom Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. — — Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone ?important?? Why are we more like... more »

ISBN-13: 9780385530606
ISBN-10: 0385530609
Publication Date: 6/2/2009
Pages: 224
Rating:

Currently 3.8/5 Stars.

3.8 stars, based on 20 ratings

Publisher: Doubleday Business
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

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Leslie R. (darcy0207) reviewed Sway: The Irresistible Pull of Irrational Behavior on 7/20/2013 + 44 more book reviews

I found it interesting, but written to the popular/lay reader. Understanding that it is a slim volume, I still wanted more substance.

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