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Symbolic Theories in Applied Communication Research: Bormann, Burke, and Fisher (SCA Applied Communication Publication Program)
Symbolic Theories in Applied Communication Research Bormann Burke and Fisher - SCA Applied Communication Publication Program
Author: John F. Cragan, Donald C. Shields
This volume presents a metatheory for explaining communication theories. Three communication paradigms are identified (symbolic, relational and rational) and three theories are examined - Bormann's Symbolic Convergence Theory, Burke's Dramatism Theory and Fisher's Narrative Theory.
ISBN-13: 9781881303787
ISBN-10: 1881303780
Pages: 368
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Publisher: Hampton Press (NJ)
Book Type: Paperback
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