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Taking Sides: Clashing Views on Controversial Issues in Marketing
Taking Sides Clashing Views on Controversial Issues in Marketing
Author: Bart Macchiette, Abhijit Roy
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new tit...  more »
ISBN-13: 9780072384499
ISBN-10: 0072384492
Publication Date: 8/1/2000
Pages: 400
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Publisher: McGraw-Hill/Dushkin
Book Type: Paperback
Members Wishing: 0
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