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Talk is Cheap: Promoting Your Business through Word of Mouth Advertising
Talk is Cheap Promoting Your Business through Word of Mouth Advertising
Author: Geoffrey Harris, Gregory Harris
This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction ...  more »
ISBN-13: 9780749408527
ISBN-10: 0749408529
Publication Date: 7/30/1992
Pages: 176
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Publisher: Kogan Page Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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