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Teach Yourself Copywriting
Teach Yourself Copywriting
Author: J. Jonathan Gabay
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of discip...  more »
ISBN-13: 9780071426572
ISBN-10: 0071426574
Publication Date: 7/28/2003
Pages: 336
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Publisher: McGraw-Hill
Book Type: Paperback
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