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Teach Yourself Copywriting (Teach Yourself Business Skills)
Teach Yourself Copywriting - Teach Yourself Business Skills
Author: Jonathan Gabay
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations...  more »
ISBN-13: 9780340867280
ISBN-10: 0340867280
Publication Date: 6/27/2003
Pages: 336
Edition: 3rd
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Publisher: Teach Yourself Books
Book Type: Paperback
Members Wishing: 0
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