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Teach Yourself PR (Teach Yourself - General)
Teach Yourself PR - Teach Yourself - General
Author: Angela Murray
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using...  more »
ISBN-13: 9780340886885
ISBN-10: 0340886889
Publication Date: 2/25/2005
Pages: 192
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Publisher: Teach Yourself Books
Book Type: Paperback
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