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Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] (Technical Communication)
Technical Marketing Communication - Part of the Allyn & Bacon Series in Technical Communication - Technical Communication
Author: Sandra Harner, Tom Zimmerman, Sam Dragga
This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analy...  more »
ISBN-13: 9780205324446
ISBN-10: 0205324444
Publication Date: 12/22/2001
Pages: 256
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Publisher: Longman
Book Type: Paperback
Members Wishing: 0
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