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Techniques of Persuasion
Techniques of Persuasion
Author: J.A.C. Brown
Here is a timely (note: published in 1963) and much-needed survey of the whole area of persuasion. Dr. Brown, the author of Freud and the Post-Freudians, ranges from political propaganda, religious conversion, and commercial advertising, through a detailed appraisal of the intentions and effects of the mass media, to a cool look at case histor...  more »
ISBN: 45849
Pages: 325
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Publisher: Penguin Books
Book Type: Paperback
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