Techniques of Persuasion Author:J.A.C. Brown Here is a timely (note: published in 1963) and much-needed survey of the whole area of persuasion. Dr. Brown, the author of Freud and the Post-Freudians, ranges from political propaganda, religious conversion, and commercial advertising, through a detailed appraisal of the intentions and effects of the mass media, to a cool look at case histor... more »ies of indoctrination and confession.« less