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Technology at the Margins: How IT Meets the Needs of Emerging Markets (Microsoft Executive Leadership Series)
Technology at the Margins How IT Meets the Needs of Emerging Markets - Microsoft Executive Leadership Series
Author: Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, fin...  more »
ISBN-13: 9780470639979
ISBN-10: 0470639970
Publication Date: 12/7/2010
Pages: 192
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Publisher: Wiley
Book Type: Hardcover
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