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Telemanage Your Customers: A System for Telephone Account Management
Telemanage Your Customers A System for Telephone Account Management
Author: Merlin Stone, Anna Thomson, Chris Wheeler
In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go ...  more »
ISBN-13: 9780566029035
ISBN-10: 0566029030
Pages: 170
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Publisher: Gower Publishing Company
Book Type: Hardcover
Members Wishing: 0
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