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Search - Telemarketing in Action: A Handbook of Marketing and Sales Applications (Mcgraw-Hill Marketing for Professionals Series)

Telemarketing in Action: A Handbook of Marketing and Sales Applications (Mcgraw-Hill Marketing for Professionals Series)
Telemarketing in Action A Handbook of Marketing and Sales Applications - Mcgraw-Hill Marketing for Professionals Series
Author: Michael Stevens
Telemarketing is a fast-moving discipline that is fundamental to the competitive market and business. Whatever needs a business has - customer care, direct selling, market research, crisis management - this book explores the flexibility of the telephone and its great potential for the 21st century. The book contains case studies and examples, sh...  more »
ISBN-13: 9780077078638
ISBN-10: 0077078632
Pages: 320
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Members Wishing: 0
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