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Search - The Television and Video Survival Guide

The Television and Video Survival Guide
Author: Sherri Hope Culver

STOP! Don't shoot! Or write, produce, or direct - until you read "The Television and Video Survival Guide: An Insiders Guide to Top Notch Creative and Technical Advice for Your First (or next) Production" (TVSG). This book should be required reading for anyone overseeing their company or organization's foray into the world of television and v... more »ideo. TVSG is a wide ranging compendium of indispensable information for anyone producing television programs or video communication tools. From five-minute presentation tapes to commercials to infomercials, video communication is the state-of-the-art way to communicate. TVSG is written in an informal, but authoritative voice. Its user-friendly style includes "survival tips" and "survival stories" from other television industry professionals who share their expertise. Included throughout are checklists, questionnaires, and other engaging elements. A full appendix includes sample forms, budgets, scripts, suggested reading lists and a glossary. The book can be read front to back, back to front, or picked up in between for future easy reference. Readers may be familiar with a few of these communication tools, but even experienced producers may not be familiar with the thirteen types of formats explored in the book. An exploration of broadcast formats, non-broadcast formats, even satellite broadcast, yields a list of choices to meet any communications need. Readers will learn about public service announcements, videoconferences, sales tapes, training videos, supporting an existing broadcast program and producing their own full-length show. The book begins by exploring the marketing effectiveness of each type of tool and the use of each, allowing for informed choices. Since most television and video projects follow certain common production practices, a detailed walk through the production process follows, from pre-production through post-production. Finally, information on critical support issues, such as being asked to appear on camera yourself and how to get your issue covered in the press, are discussed. The subject is an outgrowth of the many years the author has spent explaining the basics of television production and marketing to her clients; corporate and business managers producing their first video communication tool, teachers looking for "real -life" advice, small business entrepreneurs interested in maximizing their marketing budgets. Some producers and scriptwriters like to keep clients uneducated users of this powerful medium. But the author strongly disagrees with this philosophy. Clients need to know what they are getting into, how much their ideas will cost, lies they will hear, and the power they hold in getting the project done to their specifications. TVSG guides them through each step honestly.

ISBN-13: 9780966490602
ISBN-10: 0966490606
Publication Date: 2/15/1999
Pages: 258
Rating:

0 stars, based on 0 rating

Publisher: Brown Dog Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Humor & Entertainment >> Television

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