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Television and its Viewers : Cultivation Theory and Research
Television and its Viewers Cultivation Theory and Research
Author: James Shanahan, Michael Morgan
How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues ...  more »
ISBN-13: 9780521582964
ISBN-10: 0521582962
Publication Date: 9/13/1999
Pages: 282
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
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