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A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
A Theory of Political Choice Behavior - Praeger Series in Public and Nonprofit Sector Marketing
Author: Bruce I. Newman, Jagdish N. Sheth
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent...  more »
ISBN-13: 9780275921873
ISBN-10: 0275921875
Publication Date: 1/19/1987
Pages: 199
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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