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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Don't Think Pink What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
Author: Lisa Johnson, Andrea Learned
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketi...  more »
ISBN-13: 9780814408155
ISBN-10: 081440815X
Publication Date: 6/2004
Pages: 224
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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