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Search - Thinking About Answers : The Application of Cognitive Processes to Survey Methodology (Jossey Bass Social and Behavioral Science Series)

Thinking About Answers : The Application of Cognitive Processes to Survey Methodology (Jossey Bass Social and Behavioral Science Series)
Thinking About Answers The Application of Cognitive Processes to Survey Methodology - Jossey Bass Social and Behavioral Science Series
Author: Seymour Sudman, Norman M. Bradburn, Norbert Schwarz
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
ISBN-13: 9780787901202
ISBN-10: 0787901202
Publication Date: 10/26/1995
Pages: 304
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 1
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