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Search - Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)
Thinking About Answers The Application of Cognitive Processes to Survey Methodology - Research Methods for the Social Sciences
Author: Seymour Sudman, Norman M. Bradburn, Norbert Schwarz
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
ISBN-13: 9781118016091
ISBN-10: 1118016092
Publication Date: 10/19/2010
Pages: 304
Edition: 1
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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